To apply beard oil is pretty easy. You just take the dropper and put a coin sized amount in the palm of your hand or one squeeze depending on how big your beard is. Then rub it between your hands to warm it up a bit which will bring out the fragrance of the essential oils and will also make it spread easier. So just massage it into your beard and rub it down along with the direction of your beard.
What also helps is using our beard brush
which will spread the beard oil and also straighten your beard.